Get to know the CCA Board of Directors
Today, we interview Vijan Chetty and explore his journey from agricultural inspector to global cold chain advocate, his role on the Cold Chain Association board, and how he’s championing innovation, collaboration, and inclusive leadership—while also finding time to run 15 Comrades Marathons!
What inspired you to become involved in the cold chain industry, and then a board member of the CCA?
I began my career as an Inspector, assessing the quality of export-bound fruit and vegetables. The role sharpened my attention to detail and deepened my understanding of agricultural standards, but I was increasingly drawn to the dynamic, collaborative, and problem-solving nature of the cold chain department. This shift broadened my perspective and sparked a desire to question traditional practices and improve cold chain processes.
The Cold Chain Association (CCA), traditionally based in Europe, held a primary focus on European cold chain logistics and management. My intention in joining the board was to provide a voice for Africa and to gain insight into how the European industry effectively manages the cold chain. Becoming a board member from outside Europe served as a significant milestone for the CCA. It demonstrated that the concept of an internationally diverse board is not only feasible but also beneficial. My inclusion proved to the board that members from outside Europe bring unique perspectives, talents, and experiences that can greatly contribute to the association’s objectives. Through my participation, I was able to showcase the potential for cross-regional collaboration and emphasise the importance of incorporating global viewpoints into the decision-making processes of the CCA. This has laid the groundwork for more inclusive representation and has highlighted the value that international members bring to the association’s mission of improving cold chain logistics on a global scale.
What’s one strategic priority or initiative you’re most excited about within the CCA right now?
One of the fundamental and most understated priorities of the Board is collaboration. The CCA cannot exist without its members and requires active collaboration, with research and innovation being significant pillars in shaping the industry. Encouraging partnerships and shared knowledge among members is essential to driving the industry forward. The CCA’s ability to effectively communicate with its members and the broader industry is another significant milestone. We must be able to communicate both our project successes and failures transparently and constructively. This openness fosters trust, encourages learning, and ensures that the entire industry can benefit from our collective experiences.
What unique perspective or experience do you bring to the board?
Through my participation, I was able to showcase the potential for cross-regional collaboration and emphasize the importance of incorporating global viewpoints into the decision-making processes of the CCA. This has laid the groundwork for more inclusive representation and has highlighted the value that international members bring to the association’s mission of improving cold chain logistics on a global scale. Further to this my 26 years of experience within the cold chain environment within South Africa and managing the research, development and innovation business unit with the PPECB had added benefits to the CCA.
What’s the most exciting innovation you’ve seen recently in the industry?
Artificial intelligence, drone technology, real-time cold chain monitoring, less reliance on human error, telematics, digitisation and ESG becoming more relevant.
How do you see the Cool Chain Association driving change or innovation in the coming years?
Environmental, Social, and Governance (ESG) legislation in Europe is driving many research initiatives across industries. For stakeholders within the cold chain sector, compliance with and a deep understanding of this legislation are essential.
What advice would you give to the next generation of professionals entering temperature-controlled logistics?
The CCA can play a critical role by actively engaging with legislative authorities to fully grasp the implications of ESG regulations on the entire cold chain value chain. This engagement will ensure that industry voices are heard and that regulatory developments are well-understood and practically applicable. Another key initiative for CCA is to review existing industry standards and lead the development of a dedicated CCA Standard tailored for the perishable goods sector. Establishing these standards will position CCA as a thought leader and pioneer in the industry.
Importantly, the standards must be:
- Clearly written and accessible
- Practical and straightforward to implement
- Aligned with ESG compliance needs
This dual approach—policy engagement and standard-setting—will place CCA at the forefront of innovation and regulatory alignment in the cold chain industry. In the cold chain, regular review of legislation, standards, and best practices is vital to drive ongoing improvement. Given the dynamic and ever-evolving nature of this environment, robust monitoring and evaluation processes are essential. Research, development, and innovation play a critical role in ensuring the effective implementation and long-term success of cold chain systems. Furthermore, open and transparent communication of insights, experiences, and advancements is key to fostering growth and enhancing the overall efficiency and resilience of the cold chain.
On a lighter note — what’s something people might be surprised to learn about you?
I currently hold a demanding national portfolio within South Africa that requires extensive weekly travel. Despite the pressures of this role, I maintain a consistent commitment to personal discipline and physical endurance through early morning training. I begin my runs at 04:30 each morning, often in unfamiliar towns and in low-light conditions due to my travel schedule. To date, I have successfully completed 15 Comrades Marathons—an ultra-distance race spanning approximately 90 kilometers. I have just completed my 15th Comrades Marathon, demonstrating my continued dedication to long-distance running and personal resilience, even in the face of professional demands.
